Vitalware’s CDM landing page solution for desktop and mobile.
At the beginning of 2019, we had the opportunity to work with yet another wonderful healthcare technology company, Vitalware. They needed our help with on-going marketing efforts.
Vitalware is a Washington-based mid-revenue cycle management SaaS company, which was founded in 2011.
Challenge
Vitalware found themselves needing to grow both their advertising efforts and their brand awareness. With new members of the executive team and a new VP of Marketing, they set their sites on a larger campaign and tasked us with growth marketing tactics.
Solution
We designed a branded and targeted display, Linkedin, Twitter, and Facebook advertising campaign. All the traffic was funneled into a landing page with the purpose of converting the opportunities and creating brand awareness for the visitor/prospects.
Vitalware® Landing Page
Results
The results informed us we had more work to be done, but was a success overall. Not every campaign is an immediate home run. However, with this Vitalware campaign, we saw a quick win for the client.
New vs returning visitors: 90% new
Average time spent: 1:51
Click-through rate: 18%
“If you’re not a believer that good marketing and design impacts the success of your company, hire Justin and team and their work will change your mind. You will not find someone more intentional and thoughtful about what the customer is thinking and the product you are building.”